For a child’s toy, a child’s life-long companion, to be welcomed into the famous home of the Steiff family it must first receive the Steiff seal of approval – the famous trademark “Button in Ear”. The Steiff “Button in Ear” design may vary. A yellow tag attached to the Button indicates the toy is part of the current range. A white tag with red writing attached to the button is gifted to all the Steiff limited editions. And a white tag with black writing attached to the button is gifted to all the Steiff limited edition replica designs.

Every original Steiff animal shows with the world-famous trademark, the Steiff “Button in Ear”, that it comes from the best house – and every Steiff teddy bear and Steiff animal proudly wears an ear tag as a distinguishing mark. The yellow Steiff ear tag with red lettering is well known to small and large Steiff friends: It shows that it is one of the many wonderful animals and Teddy bears from the wide, unlimited Steiff assortment – an unmistakable original from the famous traditional house.

MILLIMETRE BY MILLIMETRE AND THREAD FOR THREAD: SIMPLY THE BEST.

Those wanting to create something special and unique of lasting value will need nothing less than the perfect “ingredients”. This not only applies to many other areas but especially to our Steiff manufacture, where we only use “ingredients” of the highest quality: for every Steiff animal, from head to paw. Starting with the thread, the filling material, buttons, eyes and accessories and right up to what is so characteristic for every Steiff animal: it’s “coat” or “fur”, which gives character and form to its appearance. So since 2009 we have been particularly happy to be able to call ourselves the world’s only manufacturer of stuffed toys with its own fabric factory.