To mark FREITAG’s 25th birthday, we decided we wanted a happier world. So, we started looking for someone with an idea and a plan to help us achieve that goal in our anniversary year.

After a rigorous selection process, we eventually appointed Allan Dransfield and Tim Krohn as our two Executive Vice Pleasidents for Global Happiness (EVPfGH).

Tim Krohn is currently one of Switzerland’s best-known writers and has made a name for himself with novels such as “Vrenelis Gärtli” and “Quatemberkinder”. “Haus Parli” is the name of a retreat he has set up in the canton of Graubünden to give artists in many fields the space and peace they need to create something good. His contribution to global happiness has taken the form of small, unpretentious works that remind us everyone already has happiness within them.

Allan Dransfield grew up in a sleepy town in the north of England and now lives in Lodz, Poland. He firmly believes that even something small – like a jump in the air – can result in something big – like happiness.

So, while Tim found happiness in small things close to home, Allan set out on a journey into the world in search of the code for universal happiness with a series of social experiments, all asking the same question: “What really makes you happy?”.

Allan’s investigations took him far and wide. But perhaps it would be best to let him explain and show us what he was in search of.

Use a simple question to get some serious insight: That was Allan’s goal when he interviewed people on the streets in England, Jordan, Germany, Italy, Switzerland, Poland, Morocco, Spain, Japan, the USA and Holland about their recipes for happiness.

The driving force behind Allan’s ideas and his quest for happiness is a universally understood language that manifests itself in his photographs, films and illustrations. At his exhibitions in Lodz (Poland) and the VIENNA DESIGN WEEK, Allan showed the collected results of his journey of happiness.

In the course of a mission lasting almost two years, Allan searched for happiness, both large and small. He boosted the global serotonin level and sowed clover plants for good luck wherever he went.

Check out his website here for a glimpse of more sustainable happiness. Or just take Allan’s motto to heart in your everyday life: Don’t hurry, be happy!