Health safety. We deliberately go far beyond the standards required by law. This is because we firmly believe that only products that pose no health risks whatsoever are worthy of the Steiff brand name!

For a child’s toy, a child’s life-long companion, to be welcomed into the famous home of the Steiff family it must first receive the Steiff seal of approval – the famous trademark “Button in Ear”. The Steiff “Button in Ear” design may vary…

The story of children’s dreams come true: As an energetic young girl, Margarete Steiff fought for her place in life, against much resistance. With a pin cushion in the shape of a small stuffed elephant, she wrote the first chapter of the unprecedented success story, which is still being continued today, over 135 years later…